Identity
A name, a mark, and the rules that keep them recognizable.
Independent designer, Amsterdam
Mara Lindqvist
I design identities, books, and websites for people who care how things are made.
Skills
Skills
Sample groups. Edit the names and the lines so they match the work you actually do.
Editorial
Type, paper, and a sequence someone can read slowly.
Digital
A quiet site that carries the same identity.
Experience
Experience
Sample roles. Replace the titles, the dates, and what you were responsible for.
2021 to present
Independent designer
Identities, books, and sites, usually one project at a time.
2017 to 2021
Designer, studio sample
Replace this with a real studio, and the work you can talk about.
Open
What I want next
A book, an identity, or a site with enough time to finish it.
The studio
Forme is a one-person practice. The work is slow on purpose: an identity, a book, or a site, finished before the next one starts.
Design notes
Process, decisions, and the thinking behind the work. Sample notes stay drafts until you publish them.
Notes
The long way around a short idea
A first draft is allowed to wander. The published one should know exactly where it is going, and why.
Product
What we shipped this spring
Three changes customers asked for, the one we decided not to build, and what we learned from both.
Training
A quieter kind of strength
The session that looks easy from the doorway is usually the one that was earned over months.