Built for real roofing businesses
This roofing website example is a multi-page demo homeowners expect: hero, services, process, trust, gallery, before/after, and quote flows. It is structured so you can ship fast. It is SEO-friendly. Clear pages and headings help Google understand your services and area, so more of the right people find your business online, not only through ads.
Multi-page roofing site with hero, services overview, process, testimonials, gallery, before and after, services detail, and contact quote pages. The live demo shows full scroll and forms.
The problem most roofing websites have.
Most roofing company websites have the same setup. A visitor lands on the page. They find a contact form. They fill it in.
You get an email.
Then what?
No system to track whether you called them back. No way to know if that quote became a job. No visibility into whether the lead came from your Google ad or from a neighbour referral.
Just an email in your inbox competing with everything else. Some leads get followed up. Some go cold. And you never know which marketing is actually working.
What happens when the system works.
- 1
A homeowner fills in your quote request form on your website.
- 2
The submission lands in your Formgrid dashboard instantly as a tracked lead.
- 3
A new row appears in your Google Sheet. Your office team sees it immediately without logging into anything new.
- 4
You get an email notification with all their details. Name, address, type of work, photos of the damage via file upload, and how they found you.
- 5
The lead sits in your pipeline as New. You mark it Contacted when you call them. Converted when they become a job.
- 6
After one month you can see exactly how many quote requests came from Google, how many from your Facebook ad, and how many from referrals. You know which marketing is working.
Your quote request form will collect:
- Homeowner name and contact details
- Property address
- Type of roofing work needed
- Property type and approximate size
- Photos of the damage or roof area via file upload
- How they heard about you, captured automatically via UTM tracking
- Any specific requirements or notes
- Best time to call
The data that changes your decisions.
After one month you will know:
- How many quote requests came from Google organic search.
- How many came from your Google or Facebook ads.
- How many came from referrals or word of mouth.
- Which channel sends the jobs that actually convert. Not just the ones that enquire.
Most roofing companies spending money on ads have no idea which ads are working. This system tells you exactly. Stop spending on what is not working. Double down on what is.
A single roofing job is worth $3,000 to $15,000. This system pays for itself from your first or second new enquiry. Everything after that is profit.
Roofing packages and pricing
Built for roofers who want a clean quote path and every lead in one shared sheet.
Lead Starter
One time setup fee
Includes
- Roofing landing page focused on quote requests
- Quote request form with the fields you need
- Email notifications on every submission
- Google Sheets sync
- Formgrid setup and configured
Optional monthly maintenance: $150 per month. Minor updates and priority support
Enquire about Lead StarterFor roofers who want photo uploads, UTMs, pipeline, and reminders configured out of the box.
Lead Engine
One time setup fee
Includes
- Full roofing landing page with stronger quote flow
- Advanced quote form with file upload for roof photos so homeowners can show you the damage before you even visit
- Google Sheets sync with automatic column headers
- UTM tracking configured
- Lead pipeline set up
- Follow up reminders configured
- 30 days of support included
Optional monthly maintenance: $250 per month. Site updates, monthly lead report, and priority support
Enquire about Lead EngineFor multi-crew operators who want several pages and automated replies to every quote request.
Lead Machine
One time setup fee
Includes
- Everything in Lead Engine
- Up to 3 landing pages (repairs, replacement, commercial, regions, and more)
- Multiple forms for different service types or enquiry types
- Custom auto-responder emails to people who submit your form
- Monthly performance report
- 60 days of support included
Monthly maintenance included: $350 per month for the first 3 months, then optional
Enquire about Lead MachineIf your system does not generate at least 3 genuine enquiries within 30 days, I will refund your setup fee in full.
To qualify, the website must be live, and you must be actively driving traffic (e.g. ads, SEO, or an existing audience). I will guide you on this during setup.
Tell me about your business
This is a quick enquiry, not a sales call. Share your situation and I will reply within 24 hours. No obligation.