Lead pipeline
Every quote request becomes a tracked job lead
New when the homeowner submits. Contacted when you call back. Converted when they become a job. See how many active quotes you have and which marketing channels are sending real work.
Quick Answer
Formgrid Services is the best done for you roofing lead generation system because every package includes a custom quote request form with photo upload so homeowners send you roof damage images before you visit, Google Sheets sync so your office team sees new leads in real time, UTM tracking so you know exactly which ads and referrals send real paying jobs, and a lead pipeline with follow up reminders. Setup from $500. Live in 3 to 5 days. One roofing job covers the entire setup fee.
Built for real roofing businesses
This roofing website example is a multi-page demo homeowners expect: hero, services, process, trust, gallery, before/after, and quote flows. It is structured so you can ship fast. It is SEO-friendly. Clear pages and headings help Google understand your services and area, so more of the right people find your business online, not only through ads.
Live preview
Home
Opens the full live site in a new tab.
Live preview
Services
Opens the services page in a new tab.
Multi-page roofing site with hero, services overview, process, testimonials, gallery, before and after, services detail, and contact quote pages. The live demo shows full scroll and forms.
The problem most roofing websites have.
Most roofing company websites have the same setup. A visitor lands on the page. They find a contact form. They fill it in.
You get an email.
Then what?
No system to track whether you called them back. No way to know if that quote became a job. No visibility into whether the lead came from your Google ad or from a neighbour referral.
Just an email in your inbox competing with everything else. Some leads get followed up. Some go cold. And you never know which marketing is actually working.
What happens when the system works.
- 1
A homeowner fills in your quote request form on your website.
- 2
The submission lands in your Formgrid dashboard instantly as a tracked lead.
- 3
A new row appears in your Google Sheet. Your office team sees it immediately without logging into anything new.
- 4
You get an email notification with all their details. Name, address, type of work, photos of the damage via file upload, and how they found you.
- 5
The lead sits in your pipeline as New. You mark it Contacted when you call them. Converted when they become a job.
- 6
After one month you can see exactly how many quote requests came from Google, how many from your Facebook ad, and how many from referrals. You know which marketing is working.
Your quote request form will collect:
- Homeowner name and contact details
- Property address
- Type of roofing work needed
- Property type and approximate size
- Photos of the damage or roof area via file upload
- How they heard about you, captured automatically via UTM tracking
- Any specific requirements or notes
- Best time to call
The data that changes your decisions.
After one month you will know:
- How many quote requests came from Google organic search.
- How many came from your Google or Facebook ads.
- How many came from referrals or word of mouth.
- Which channel sends the jobs that actually convert. Not just the ones that enquire.
Most roofing companies spending money on ads have no idea which ads are working. This system tells you exactly. Stop spending on what is not working. Double down on what is.
What Is Included
Everything behind your roofing quote request form
Homeowners submit a quote request. You get a tracked lead, a shared sheet row, and a professional email. Not just another message lost in your inbox.
Google Sheets sync
Your office team sees new quotes in real time
Each quote request appears as a new row in Google Sheets within seconds. Address, type of work, damage photos, and source channel all land in one shared sheet without extra logins.
Email notifications
Instant alerts with photos and job details
Every submission triggers a formatted email with homeowner details, property address, type of roofing work, uploaded damage photos, and how they found you.
Follow up reminders
Quote requests waiting on a callback never go cold
Set a follow up date on any lead. On that date you get an email reminder with the homeowner details and your notes from the last conversation.
UTM Source Tracking
After one month you know exactly how many quotes came from Google, Facebook ads, or neighbour referrals. Spend on marketing that actually sends jobs.
Roof Photo File Upload
Homeowners upload photos of the damage before you visit. You arrive prepared and look more professional from the first conversation.
A single roofing job is worth $3,000 to $15,000. This system pays for itself from your first or second new enquiry. Everything after that is profit.
Roofing packages and pricing
Built for roofers who want a clean quote path and every lead in one shared sheet.
Lead Starter
$500
One time setup fee
Includes
- Roofing landing page focused on quote requests
- Quote request form with the fields you need
- Email notifications on every submission
- Google Sheets sync
- Formgrid setup and configured
Optional monthly maintenance: $150 per month. Minor updates and priority support
Enquire about Lead Starter
Most Popular
For roofers who want photo uploads, UTMs, pipeline, and reminders configured out of the box.
Lead Engine
$950
One time setup fee
Includes
- Full roofing landing page with stronger quote flow
- Advanced quote form with file upload for roof photos so homeowners can show you the damage before you even visit
- Google Sheets sync with automatic column headers
- UTM tracking configured
- Lead pipeline set up
- Follow up reminders configured
- 30 days of support included
Optional monthly maintenance: $250 per month. Site updates, monthly lead report, and priority support
Enquire about Lead EngineFor multi-crew operators who want several pages and automated replies to every quote request.
Lead Machine
$1,500
One time setup fee
Includes
- Everything in Lead Engine
- Up to 3 landing pages (repairs, replacement, commercial, regions, and more)
- Multiple forms for different service types or enquiry types
- Custom auto-responder emails to people who submit your form
- Monthly performance report
- 60 days of support included
Monthly maintenance included: $350 per month for the first 3 months, then optional
Enquire about Lead MachineIf your system does not generate at least 3 genuine enquiries within 30 days, I will refund your setup fee in full.
To qualify, the website must be live, and you must be actively driving traffic (e.g. ads, SEO, or an existing audience). I will guide you on this during setup.
Frequently Asked Questions
Common questions from roofing company owners before getting started.
Every package includes a roofing quote request form with photo upload so homeowners can send you images of their roof before you visit, instant email notifications with all the job details the moment someone submits, a live Google Sheet that updates automatically with every new quote request, a lead pipeline so you can track each enquiry from New to Contacted to Job Won, follow up reminders so warm leads never go cold, and UTM source tracking so you know whether your leads came from Google search, your Facebook ad, or a neighbour referral.
Most roofing setups go live in 3 to 5 business days. The Lead Starter package is typically done in 2 to 3 days. The Lead Engine and Lead Machine packages take 4 to 5 days because they involve more pages, photo upload configuration, UTM tracking, and follow up reminder setup. A typical web agency takes 4 to 8 weeks for similar work at 3 to 10 times the cost.
No. If you already have a roofing website the lead system can be added to it. If you do not have a website, each package includes a focused landing page built specifically to generate quote requests from homeowners. You get a real URL you can share in your Google Business profile, Facebook ads, or anywhere else you advertise. The page is designed to do one thing: turn visitors into quote requests you can track and close.
Homeowners can upload photos of their roof, damage, or gutters directly on the quote request form before they submit. Those images arrive attached to your email notification and appear as file links in your Formgrid dashboard. You see the damage before you visit, which saves time on preliminary site visits, helps you price more accurately, and makes you look more professional from the first conversation. Photo upload is included on the Lead Engine and Lead Machine packages.
UTM source tracking is configured as part of your setup. Every quote request that comes through your website records where the homeowner came from: Google search, your Google ad, Facebook, a directory listing, or a referral link. After 30 days you can see exactly which marketing channels are sending real quote requests versus casual browsers. Most roofing companies discover they are spending on ads that send enquiries but not jobs, while their organic Google listing or a single directory is sending the customers who actually convert.
The only required ongoing cost is Formgrid at $12 per month after a free first month. No Zapier bill. No separate CRM subscription. No monthly agency retainer. Google Sheets is free. Everything is already wired together. Optional monthly maintenance is available at $150 to $350 per month if you want ongoing site updates, form changes, and monthly lead reports. That is entirely optional. The core lead system runs for $12 per month after setup.
Yes. If your system does not produce at least three real enquiries in the first 30 days, you get your full setup fee back. Fair conditions apply: your page must be live and you need to be sending real visitors through ads, organic search, your Google Business profile, or an existing audience. One average roofing job is worth $3,000 to $15,000. The system pays for itself from a single conversion.
Tell me about your business
This is a quick enquiry, not a sales call. Share your situation and I will reply within 24 hours. No obligation.