Compare, HubSpot forms alternative

The HubSpot Forms Alternative That Gives You More for Less

Replace HubSpot forms without losing your leads. Formgrid gives you a form backend, a no-code form builder, and a built in lead pipeline starting at $12 per month.

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Trusted by 300+ business owners, agencies, and developers managing 800+ leads monthly with less overhead and a faster path to live forms.

You are paying too much just to collect form submissions

HubSpot is a powerful platform. But if you are using it primarily for forms and lead collection you are paying for a lot you do not need.

Free plan

$0

Basic forms with HubSpot branding on everything. No automation. No custom reporting.

Starter

$20 per seat per month

Removes branding but still limited.

Professional

$890 per month

Plus a mandatory $3,000 onboarding fee. That is $13,680 in your first year.

Enterprise

$3,600 per month

Plus a $7,000 onboarding fee. $50,200 in year one.

If you are a small business, freelancer, or agency using HubSpot primarily to collect form submissions and track leads you are paying enterprise software prices for a problem that does not require an enterprise solution.

How a marketing agency replaced HubSpot across three venue brands in one day

A marketing agency owner in Atlanta was managing digital presence for multiple venue brands. Each venue had HubSpot forms embedded across their websites collecting event inquiries and newsletter signups.

Marketing agency owner, Atlanta

He found Formgrid through a blog post. He replaced every HubSpot form across all three venue websites in a single day. Every form submission now lands in one Formgrid dashboard as a tracked lead with AI classification, priority scoring, and a two sentence summary of what each client needs.

He did not need to migrate his CRM. He did not need to pay per contact. He did not need to sit through an onboarding call. He read the documentation, replaced the form embeds, and was done.

HubSpot forms stop at the inbox. Formgrid does not.

When a submission arrives in HubSpot you get a notification and you are on your own figuring out who to follow up with, who you spoke to last, and whether that enquiry ever became a paying customer.

Formgrid gives every submission a life beyond the inbox.

Built in lead pipeline

Every submission becomes a tracked lead automatically. Move leads through stages like New, Contacted, and Converted. See your conversion rate update as you work.

AI lead classification

Every submission gets analyzed by AI before your notification arrives. Category, priority, and a two sentence summary of what the person needs. You know whether to respond in the next hour or the next week before you open the dashboard.

Follow up reminders

Set a reminder on any lead and Formgrid emails you on the exact day you need to act with the lead details and your notes. Never lose track of a follow up again.

Native integrations

Sync submissions to Google Sheets, Notion, or Supabase automatically. No Zapier needed. Your whole team sees new leads in real time.

Formgrid vs HubSpot forms

A practical comparison for teams evaluating a HubSpot forms alternative on cost, setup time, and fit.

Feature HubSpot Formgrid
Form builder Yes on paid plans Yes on all plans
HTML form backend for developers No Yes on all plans
Built in lead pipeline Requires CRM setup and paid plan Built in on all plans
AI lead classification Requires Professional plan Included on free plan for first 10 submissions
Google Sheets sync Requires Zapier Native, no Zapier needed
Notion sync Requires Zapier Native OAuth integration
Follow up reminders Requires Sales Hub Built in on all plans
Remove branding Requires Starter at $20 per seat Included on Premium at $12 per month
Client project access Not available Available on Business plan
Starting price $890 per month for Professional plus $3,000 onboarding Free plan available. Premium at $12 per month
Per contact pricing Yes, costs scale with contact volume No per contact pricing

How to replace HubSpot forms with Formgrid in under 10 minutes

  1. Create your free account

    Go to formgrid.dev and create a free account. No credit card required. Your account is ready in under a minute.

  2. Build your form or connect your existing one

    Use the Formgrid drag and drop builder to create a new form or point your existing HTML form at your Formgrid endpoint URL. If you are a developer it is one line of code.

  3. Copy the embed snippet

    Formgrid gives you a single script tag or iframe embed that works on any website. WordPress, Webflow, Squarespace, or plain HTML. Copy it in one click.

  4. Replace your HubSpot embed

    Remove the HubSpot form embed from your website and paste the Formgrid snippet in its place. The switch takes less than two minutes per form.

  5. Watch your leads arrive

    Open your Formgrid dashboard. Every new submission arrives as a tracked lead with AI classification, pipeline stages, and follow up reminders ready to use. No setup required.

Pricing that makes sense

All plans include: form builder, shareable link, form endpoint URL, email notifications, spam protection, lead pipeline with New, Contacted, and Converted stages, and SEO and social previews on all form pages.

Free

Perfect for developers, freelancers, and anyone trying Formgrid for the first time.

$0 /month
  • Up to 3 forms
  • 1 project
  • 50 submissions per month
  • Google Sheets sync, 10 rows one time
  • Notion sync, 10 pages one time
  • Supabase sync (10 rows one time)
  • AI Smart Inbox, 10 analyses one time
  • Lead pipeline with default stages New, Contacted, Converted
Get Started Free

No credit card required.

Best Value

Premium

Perfect for small businesses and solo operators collecting leads regularly.

$12 /month
  • Unlimited forms
  • 10 projects
  • 1,000 submissions per month
  • Edit, rename, and add custom lead pipeline stages
  • Custom domain per form
  • Submissions API, read only (100 requests/min)
  • File uploads up to 1GB per file
  • CSV export
  • Google Sheets sync, 500 rows per month
  • Notion sync, 500 pages per month
  • Supabase sync (500 rows per month)
  • Payment collection, 1 connected gateway
  • Remove Formgrid branding
  • Auto-responder emails
  • Up to 3 email notification recipients
  • Advanced spam protection and captcha
  • AI Smart Inbox, 1,000 analyses per month
Start Premium

No contracts. Cancel anytime.

For Growing Businesses

Business

For event organizers, hiring teams, and service businesses that need clean notifications, professional emails, and streamlined workflows.

$29 /month
  • Everything in Premium plus:
  • Unlimited projects
  • Submissions API, read and write (1,000 requests/min)
  • Custom HTML email templates
  • Unlimited Google Sheets sync
  • Unlimited Notion sync
  • Unlimited Supabase sync
  • Unlimited payment gateways
  • Webhooks and Zapier
  • 15,000 submissions per month
  • AI Smart Inbox, unlimited
  • Priority support with direct access to the founder
  • Invite client to your project
  • Invite team members to a project
  • Role-based team access to projects
Start Business

No contracts. Cancel anytime.

No per contact pricing. No mandatory onboarding fees. No surprise charges when your form traffic grows.

Formgrid is the right HubSpot forms alternative if you are

Formgrid is not the right choice if you need full marketing automation, email campaigns, ad management, or a complete CRM. HubSpot is genuinely excellent at those things. If forms and lead tracking are your primary need Formgrid does it better at a fraction of the cost.

Frequently asked questions

Everything you need to know about switching from HubSpot forms to Formgrid.

Yes. Formgrid works as a form backend for any HTML form. Point your form action attribute at your Formgrid endpoint URL and submissions land in your dashboard automatically. No code changes beyond swapping the action URL.
Yes. Formgrid works on any website that allows custom HTML or JavaScript. You can embed the Formgrid form builder widget or use the HTML form backend on any platform.
No. Formgrid is a form and lead tracking tool, not a full CRM replacement. You keep your HubSpot CRM if you use it for contacts and deals. You just replace the form collection and lead pipeline layer with Formgrid.
Every form submission is analyzed by Google Gemini Flash before your notification email arrives. It assigns a category like Potential Customer or Likely Spam, a priority of High, Medium, or Low, and a two sentence summary of what the person needs. This runs automatically on every submission with no setup required.
Your form stops accepting new submissions until the next billing period. You receive an email notification when you are approaching your limit so you have time to upgrade before it happens.
Yes. The Formgrid core is MIT licensed and available on GitHub. You can self host it or use the hosted version at formgrid.dev.

Start free. Replace HubSpot forms today.

No credit card required. Setup takes under 10 minutes. Every submission becomes a tracked lead automatically.

Create Free Account

Your form builder, lead pipeline, and form backend in one place.

Whether you are sharing a form link on WhatsApp, pointing your HTML form to a Formgrid endpoint, or tracking leads through a built-in pipeline, get it done in 2 minutes.

Start Free. No Credit Card Required