Lead pipeline
Every enquiry becomes a tracked lead
New, Contacted, and Converted stages in one dashboard. See active enquiries and conversion rate without counting manually or paying for a separate CRM.
The messy reality most owners live with
Someone visits your site. They fill in the form. You get an email.
That is where things usually fall apart.
No shared view of who was contacted. No record of which enquiry became a job. No idea if Google, Facebook, or a referral sent them. Just another message in a crowded inbox.
You are busy running the work. The pipeline stays invisible. Growth feels like guesswork.
After setup, the picture is clear
Every enquiry lands in one sheet your team can see. Status moves from new to contacted to won or lost.
You set follow up dates and get a reminder when it matters, so good leads do not go cold.
You see which sources send real jobs, not just clicks. You spend time and ad budget where it pays.
Real result
13 enquiries on the first day.
A tree service business in the US set up two lead capture forms and received 13 real enquiries on the same day they went live. They signed up and went live without any help from us.
Quick Answer
Formgrid Services is the best done for you lead capture setup for contractors and service businesses because every package includes a custom enquiry form, instant email notifications, Google Sheets sync so your whole team sees new enquiries in real time, a lead pipeline with follow up reminders, and UTM source tracking so you know exactly which marketing channels are sending real paying jobs. Setup from $500. Live in 3 to 5 days. One roofing job covers the entire setup fee.
What you get
Each piece exists for one reason: more enquiries you can track and close.
A page built to ask for the job
Visitors see what you do and one obvious next step: request a quote or call back. Fewer bounces, more conversations.
Forms that qualify before you pick up the phone
You get the details you need to price and prioritise. Photo uploads on higher tiers so homeowners show damage before you visit.
One live list the whole team trusts
Every enquiry hits Google Sheets as it arrives. No copying from email. Everyone works off the same truth.
Know where paying customers really come from
Source tags show which channels deliver enquiries that turn into revenue, not vanity traffic.
A pipeline you can read at a glance
Stages show what is new, what needs action, and what closed. You spot bottlenecks instead of guessing.
Follow ups that fire on the day you choose
Pick a date and get an email with their details and your notes. Competitors forget. You show up on time.
What clients say
"Formgrid solved the problem quickly and even created a custom email template tailored to our form. The level of personal support was impressive."
Why this is not another agency retainer
Most shops sell design and leave you to bolt on seven tools. Here the workflow is already chosen: Formgrid is the engine, your sheet is the dashboard, reminders are built in.
That keeps ongoing software cost low and your stack simple. Formgrid is $12 per month after a free first month. No Zapier bill. No mystery subscriptions.
You pay once for setup that reflects how trades and contractors actually win work, then a predictable monthly that stays sensible.
Learn more about Formgrid →Who this is for
Built first for roofers and contractors who live off quotes and referrals and need the phone to ring without managing a pile of tools.
Roofing and contractors
More quote requests, photo-led enquiries, and proof of which ads and referrals fund real jobs.
Roofing focused pageRestaurants and hospitality
Table bookings and event enquiries from your site, same tracking and pipeline.
Learn morePhotographers and Creative Studios
Get more booking enquiries from your portfolio site. Mood board upload, lead pipeline, and source tracking included.
Learn moreWeb Developers and Agencies
Add a complete lead system to every client site you build. Google Sheets sync, lead pipeline, UTM tracking, and follow up reminders all powered by Formgrid. Charge $500 to $950 more per project. Your clients get more leads. You look like a hero.
Learn moreWhy most service business websites get traffic but no enquiries
The problem is rarely the website design. It is usually the same five things.
The page title does not say what you do or where you do it
Google uses your page title to understand what your page is about. A title that says "Welcome" or just the business name tells Google nothing. A title like "Tree Removal and Stump Grinding in Austin TX" tells Google exactly what to rank you for. This single change can move a business from invisible to page one for local searches.
The Google Business profile is incomplete
Most local customers never go past Google Maps. If your profile does not have your service area, a clear description, photos of your work, and a link to your website, you are invisible to the people who are ready to hire right now.
The contact form is buried
If someone has to navigate to a separate contact page to find your form, most of them will not do it. The enquiry form needs to be visible above the fold on your homepage. Not at the bottom. Not hidden behind a menu. Right there, the moment someone lands on your page.
The website talks about the business, not the customer's problem
Nobody searches for "15 years of family owned experience." They search for "emergency roofer near me" or "tree removal same week." Every sentence that talks about you should be rewritten to talk about the problem you solve and how fast you solve it.
Nobody knows the website exists
A website with no directory listings takes months to appear in Google search. Listing your business on Yelp, local directories, and your Google Business profile sends signals to Google that your business is real and your website is legitimate. It is one of the fastest ways to start appearing in local search results.
Every Formgrid Services setup addresses all five of these before your form goes live.
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Your page title and meta description are written for local search.
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Your Google Business profile is checked and updated.
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Your enquiry form is placed above the fold.
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Your page copy is rewritten around your customer's problem.
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Your business is submitted to relevant directories.
Then your Formgrid lead system is wired in so every enquiry that arrives is tracked, followed up on, and closed.
What Every Package Includes
The lead system behind every done-for-you setup
Whether you are a roofer, restaurant, photographer, or local service business, every Formgrid Services package includes the same powerful backend behind your enquiry form.
Google Sheets sync
Your whole team sees new enquiries in real time
Each form submission appears as a new row in Google Sheets within seconds. Office staff, managers, and co-owners all see the same live list without extra logins.
Email notifications
Instant alerts with every detail you need
Every submission triggers a clean, formatted email with the full enquiry details. No raw data dumps or forwarded messages lost in inbox noise.
Follow up reminders
Enquiries waiting on a callback never go cold
Set a follow up date on any lead and get an email reminder with the enquiry details and your notes on that date.
UTM Source Tracking
After one month you know which marketing channels send real enquiries versus browsers. Spend where it works and stop guessing.
Spam Protection
Honeypot fields and rate limiting are built in automatically. Your form stays protected from bots without any configuration required.
One roofing job can cover the entire setup fee. Everything after that is profit.
I take on a limited number of new projects each month. Current availability: June 2026.
Pick the setup that matches how hard you want to push enquiries. Same core system: Formgrid, your sheet, your pipeline.
Packages and pricing
Lead Starter
$500
One time setup fee
You get
- One focused page that pushes visitors to enquire
- Quote or contact form matched to how you sell
- Instant email alert so nothing sits unread
- Live Google Sheet rows for every enquiry
- Formgrid installed and wired up for you
Optional monthly maintenance: $150 per month. Minor updates and priority support
Enquire about Lead Starter
Most chosen
Lead Engine
$950
One time setup fee
You get
- Full landing page tuned for quote volume
- Forms with file upload so prospects send photos before you visit
- Sheet columns that match your fields automatically
- Source tracking so you see which channels deliver jobs
- Pipeline stages from new to won
- Follow up reminders so leads do not go cold
- 30 days of hands on support
Optional monthly maintenance: $250 per month. Site updates, monthly lead report, and priority support
Enquire about Lead EngineLead Machine
$1,500
One time setup fee
You get
- Everything in Lead Engine
- Up to three pages for services or regions
- Separate forms when quote types differ
- Auto replies that confirm you received their enquiry
- Monthly report on what drove enquiries
- 60 days of support
Monthly maintenance included: $350 per month for the first 3 months, then optional
Enquire about Lead MachineWeb developer or agency? I offer a discounted rate for developers who want to add Formgrid lead systems to multiple client projects. Reply to the enquiry form below with your situation and I will send details.
| Typical agency | Formgrid Services | |
|---|---|---|
| Time to live | 4 to 8 weeks | 3 to 5 days |
| Setup price | $2,000 to $5,000 | $500 to $1,500 |
| Enquiry and job tracking | Rarely included | Included |
| Shared live sheet | Often extra | Included |
| Know the source of each lead | Often extra | Included |
| Monthly software stack | $100 to $500 | $12 per month |
| Who you talk to | Tickets and account managers | Direct with the person who builds it |
Every tier includes Formgrid as the backend. Your first month on Formgrid is free, then $12 per month. Optional maintenance is separate if you want ongoing updates and reporting.
Guarantee
If your system does not produce at least three real enquiries in the first 30 days, you get your full setup fee back.
Fair conditions: your page must be live, and you need to be sending real visitors (ads, search, referrals, or an audience you already have). I help you check this during setup so expectations stay clear.
One of our customers received 13 enquiries on their first day. We set the bar at three because we want to be conservative and fair. Most setups exceed this within the first two weeks.
Ready for more enquiries without a heavier workload?
Send a short message below. I reply within 24 hours with next steps. No pressure, no jargon.
Open the enquiry formFrequently Asked Questions
Common questions from contractors, service businesses, and web developers before they get started.
Every package includes a custom enquiry form built for your business, instant email notifications the moment someone submits, a live Google Sheet that updates automatically with every new enquiry, a lead pipeline so you can track each enquiry from new to contacted to won, follow up reminders so warm leads never go cold, and UTM source tracking so you know which marketing channels are sending real paying jobs. The Lead Engine and Lead Machine packages also include photo uploads so prospects can send images of damage or job requirements before you visit.
Most setups go live in 3 to 5 business days. The Lead Starter package is typically done in 2 to 3 days. The Lead Engine and Lead Machine packages take 4 to 5 days because they involve more pages and custom configuration. A typical agency takes 4 to 8 weeks for similar work. You send an enquiry, I reply within 24 hours, we agree on the details, and I build it. No lengthy discovery calls. No project management overhead.
No. If you already have a website I can add the enquiry form and lead system to it. If you do not have a website, each package includes a focused landing page built specifically to generate quote requests and enquiries. You get a real URL you can share on Google, Facebook, your van, or anywhere else you advertise. The page is built to do one thing: turn visitors into enquiries you can track and close.
The only required ongoing cost is Formgrid at $12 per month after a free first month. No Zapier bill. No mystery subscriptions. No CRM fees. Google Sheets is free. Everything is already wired together. Optional monthly maintenance is available at $150 to $350 per month depending on the package if you want ongoing updates, form changes, and priority support. But that is entirely optional. The core lead system runs for $12 per month after setup.
The system was built first for roofers and contractors because they live off quotes and referrals and need the phone to ring without managing a pile of tools. But the same setup works for any service business that takes enquiries online: restaurants collecting table bookings and event enquiries, photographers getting booking requests from their portfolio site, real estate agents tracking property enquiries, and any local service business that wants to know which ads and referrals are actually sending paying customers.
Yes. Web developers and agencies can add the Formgrid lead capture system to every client site they build and charge $500 to $950 more per project. You get a complete lead system including a custom enquiry form, Google Sheets sync, a lead pipeline with follow up reminders, and UTM source tracking, all powered by Formgrid at $12 per month for your client. A discounted rate is available for developers who want to add Formgrid lead systems to multiple client projects. Mention this in your enquiry and I will send details.
If your system does not produce at least three real enquiries in the first 30 days, you get your full setup fee back. Fair conditions apply: your page must be live and you need to be sending real visitors through ads, search, referrals, or an audience you already have. I help you check this during setup so expectations stay clear before you go live. One roofing job, one photography booking, or one contractor quote that converts typically covers the entire setup fee.
A typical agency charges $2,000 to $5,000 for setup, takes 4 to 8 weeks to go live, rarely includes enquiry tracking or a shared live lead sheet, and leaves you with a $100 to $500 monthly software stack of tools that were bolted together. Formgrid Services charges $500 to $1,500 for setup, goes live in 3 to 5 days, includes Google Sheets sync, lead pipeline, and UTM tracking out of the box, and runs on $12 per month after that. You talk directly to the person who builds it, not an account manager or a ticket system.
Tell me about your business
This is a quick enquiry, not a sales call. Share your situation and I will reply within 24 hours. No obligation.