For Web Developers and Agencies
Most developers drop in a basic contact form and move on. That leaves real money on the table. Every client site you build needs a way to capture, track, and follow up on leads. Not just collect emails. Formgrid gives you a complete lead system you can deliver in days. Your client gets more leads. You charge more per project. Everyone wins.
Preview
This example comes from our complete step-by-step tutorial. Follow the guide to see how each section captures enquiries and turns every form submission into a tracked lead automatically.
"We needed a reliable registration form that would send clean organised emails to our event manager. Formgrid solved the problem quickly and even created a custom email template tailored to our form. The level of personal support was impressive."
The Problem
You build a beautiful site for your client. You drop in a contact form that sends emails. Six months later your client says the site is not generating business. The form works. The system does not. There is no pipeline, no follow up, no way to know what is working.
A proper lead system needs Google Sheets sync, a tracking pipeline, follow up reminders, UTM tracking, and spam protection. Building all of that for every client project adds days to your timeline and rarely gets prioritised. So it never gets built.
A contact form is a commodity. A complete lead system with pipeline, Google Sheets sync, and UTM tracking is worth $500 to $950 as a separate deliverable. Most developers never offer it because they do not have a fast way to deliver it.
This is not for you if you are already using a full CRM like HoneyBook or Dubsado and it is working well for you.
How Formgrid Helps
Step 1
Build your client's website however you prefer. Next.js, HTML, WordPress, Webflow, Framer. Formgrid works with any platform and any form on any hosting provider.
Step 2
Point the form action attribute at a Formgrid endpoint URL. That is the only code change required. Every submission is now captured, tracked, and delivered to your client's inbox and Google Sheet automatically.
Step 3
Connect their Google Sheet. Configure UTM tracking. Set up email notifications. The whole setup takes under 30 minutes and gives your client a system they can actually use to manage and follow up on every enquiry.
Step 4
Present this as a Lead Generation System add-on to your standard web design package. Clients who understand the value of tracking and following up on leads pay this without hesitation.
We wrote a full guide showing exactly how to build and deliver this system for a client project. Complete Next.js code, screenshots, and Google Sheets setup included.
Read: How to Build a $15K Web Design Agency Landing Page With Next.js and FormgridI configure Formgrid, Google Sheets sync, UTM tracking, and the lead pipeline on your client site. You keep the client relationship and deliver a complete lead system in days.
Use Formgrid on your own stack, connect client forms to an endpoint, and deliver the lead system yourself when you want full control over the build.
Not sure where to start? Read our complete step by step tutorial showing exactly how to build and deliver this system for a client in under 30 minutes.
Read the full tutorialWhat Is Included
A premium client site on the front end and a complete lead system behind every form. Each piece below is part of what you deliver.
Premium client sites
Dark, high-end landing pages that make your client look established from the first scroll. This is the kind of finish clients pay for.
Service pages
Structured service cards with imagery and clear next steps so visitors understand what they are buying before they enquire.
Contact forms
Premium contact and quote forms that feel bespoke, not bolted on. Every submission connects to Formgrid in one line of code.
Lead pipeline
New, Contacted, and Converted stages in one dashboard. Your client sees active enquiries and conversion rate without counting manually.
Google Sheets sync
Each form submission appears as a new row in Google Sheets within seconds. The whole team sees new leads in real time. No Zapier needed.
Follow up reminders
Your client sets a follow up date on any lead and gets an email reminder with the lead details and their notes on that date.
Email notifications
Every form submission triggers a clean, formatted email with the full enquiry details. No raw data dumps in the inbox.
Your client knows exactly which channel sent each lead. After one month they know which marketing is actually working. That insight alone is worth the setup fee.
Honeypot fields and rate limiting are built in automatically. Your client never sees a spam submission without you having to configure anything.
Real Example
A T-shirt printing business needed a quote request form where clients could describe their order and upload their design files. The owner used an AI tool to build the HTML form but had no way to handle the submissions or accept file uploads.
The developer pointed the form action at a Formgrid endpoint, enabled file uploads on the Premium plan, and connected a Google Sheet for the business owner's team.
Every quote request now arrives in the inbox with the design file attached. The request appears in the shared sheet immediately. Every enquiry is tracked as a lead from New to Contacted to Converted.
Total setup time: under 30 minutes. Total ongoing cost for the client: $8 per month.
Want to see the complete code and build process behind this system? Read the full tutorial.
How to Build a $15K Web Design Agency Landing Page With Next.js and Formgrid
A single wedding booking is worth $2,000 to $5,000. This system pays for itself from your first enquiry that converts. Everything after that is profit.
One time setup fee
Includes
Optional monthly maintenance: $150 per month
Enquire about StarterOne time setup fee
Includes
Optional monthly maintenance: $250 per month
Enquire about GrowthOne time setup fee
Includes
Monthly maintenance included: $350 per month for first 3 months then optional
Enquire about CompleteDelivering multiple client projects? Ask about volume pricing for agencies building more than 3 projects per month. Email allen@formgrid.dev
| Build from scratch | Formgrid Services | |
|---|---|---|
| Setup time | Days to weeks | 3 to 5 days |
| Google Sheets sync | Build yourself | Included |
| Lead pipeline | Build yourself | Included |
| UTM tracking | Build yourself | Included |
| Follow up reminders | Build yourself | Included |
| Spam protection | Build yourself | Included |
| Monthly software | Server costs vary | $8 per month |
| Support | You support it | Direct founder access |
All packages include setup of Formgrid, the form backend powering the system. Formgrid costs $8 per month after your first month free. That is the only ongoing software cost outside of the optional maintenance plan.
If your client's system does not receive at least 3 genuine enquiries in the first 30 days I will refund the setup fee in full.
Fair conditions: the site must be live and sending real visitors. I help you check this during setup so expectations stay clear.
Common Questions
Ready to add a lead system to your next client project?
Send a short message below. I reply within 24 hours with next steps and a clear outline of exactly what I would deliver.
No pressure. No jargon. Just a straight conversation about your project.
Current availability: May 2026. I take on a limited number of new projects each month.
This is a quick enquiry not a sales call. Share your situation and I will reply within 24 hours. No obligation.
Whether you are sharing a form link on WhatsApp, pointing your HTML form to a Formgrid endpoint, or tracking leads through a built-in pipeline, get it done in 2 minutes.
Start Free. No Credit Card RequiredBuilding a website for a photographer? I work with web developers and designers who want to add a complete lead system to client photography sites. Get in touch at allen@formgrid.dev